By Guy Dinmore in Rome, published June 8, 2010
North Korea may be part of former president George W. Bush’s “axis of evil” and under international sanctions for its nuclear weapons programme but for a little known Italian maker of sportswear politics is not an obstacle in sponsoring their World Cup team.
The stable of football clubs already sponsored by Legea ranges from Welsh champions New Saints (Oswestry and Llansantffraid FC) to struggling Italian sides, but their recent deal with North Korea marks their debut in the big time of the World Cup.
“We don’t have the power of Nike and Adidas so we have to find other ways for people to speak about us,” commented Giuseppe Marinelli, head of marketing for Legea. “Political issues have nothing to do with us,” he adds. Read more…